I think best in the shower - I've been puzzling about how to organise my thoughts - Randomly, a key phrase popped up - 'Not a job for life but a lifetime of jobs' - maybe 40 all found in my case - some in the real world like now - some in public service (the unreal world) some in the voluntary world - all of them fascinating ( that's a fib).All of them required marketing and market research - so what follows will be organised week by week into a description of the job, some context of the era and with luck, genuine insights starting in the 60's. Mistakes - more than a few - some colossal, almost on a par with the man who failed to sign the Beatles
The stories should build up into a thought - provoking compendium of market research/marketing case studies. Not chronologically, not thematically - we'll just try to get to the nub of the matter in hand - you can make the connections.
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